Whether you’re an established brand that needs a tune-up or a start-up ready to take it to the streets, our brand services are designed to meet you where you’re at.
Our brand experts dig in to gain a deep understanding of your business, customers, competitors, and the market to:
- uncover the truth,
- identify your ownable and differentiated positioning,
- and then deliver compelling creative that resonates with your audience.
Strategy & Branding Services
We offer packages or ad-hoc services customized to meet your needs.
The Essentials
Brief Marketing Consultation
Our experts will meet with you and gather an initial inventory of current brand and marketing efforts to then audit, evaluate, and develop a recommendation which will include channels, priorities, messaging, and estimated spend.
Basic Brand Identity Kit
Our Basic Brand Identity Kit equips you with the most critical initial elements to build your brand. It’s ideal for those just getting started or needing a quick refresher. We start with gathering input from you and then do our own homework. Then, we’ll create two options for your brand, each delivered on a mood board including primary and alternative logos, colors, and a design mock-up. Once you make a selection, we will provide a final package which will include:
- Logo design
- Color palette
- Typography
- Brand style guide
Basic Marketing Kit
This marketing kit includes the essential elements needed for a quick go-to-market. Using your existing branding or elements from our Brand Identity Kits, this package provides:
- Website
- Company Fact Sheet
- Pitch Deck
The Next Level
Brand Name Exploration
Our team uses a strategic approach to brand naming to ensure it is compelling, memorable, and ownable. A brand name is the first introduction to your business—the first glimpse into who you are and what makes you different. It’s the opening line to your brand story.
Enhanced Brand Identity Kit
The Enhanced Brand Identity Kit takes you past the basic providing you a full identity package exploring your visual and verbal identity in all forms. Starting with two identity options for your brand, each delivered on a mood board including primary and alternative logos, colors, and a design mock-up. Once you make a selection, we will provide a final package which will include:
- Logo design
- Color palette
- Typography
- Brand style guide
- Photo and/or illustration style with examples
- Voice & writing style
- Sample designs (sales collateral, ad, social)
- Stationery templates (letterhead, business card, email signature)
- Presentation template (PPT)
Employee Branding & Engagement
Branding starts from within. That articulation of your values, goals and commitment to your employees is a critical part of your overall brand. Your employees are your advocates and part of the secret sauce that makes your company unique. And that means that how you treat them and speak to them needs to reflect your values which ultimately leads to engaged employees that are more productive, loyal, and brand advocates to your customers.
We help define your employee brand—from core values to your employee value proposition and craft employee programs, plans, and experiences to help build your employee brand internally and then externally with candidates.
Comprehensive Brand Strategy & Marketing Plan
A brand is a long-term promise. It is the foundation for anything and everything that comes into contact with your customer. You don’t get multiple chances to introduce yourself and connect with a customer so ensuring you’re value proposition quickly addresses their need in a meaningful way is critical.
Our process starts by sitting down with you and key members of your team to uncover who you are as a company, your values and quirks, products, priorities, and goals. Next our team conducts market, competitive and customer research to gather input from every side. This will feed into our Target audience segmentation. Once we’ve reviewed the research summaries and segmentation with you, we’ll dive into brand positioning which will include your brand story, brand architecture, overall positioning statement, brand attributes and positioning statements per audience. Finally, we will provide a go-forward marketing recommendation. This robust package will be a resource for years to come and is the backbone to all of your brand and marketing efforts.
- Brand audit
- Full competitive review
- Customer research
- Target audience segmentation
- Brand positioning
- Brand architecture
- Campaign strategy & Marketing plan - to include all necessary campaign types (brand, vertical, product, ABM) and all channels